SUPERSTAR 2020 on behalf of Andpeople
Space between converse customisation 2019 24

To celebrate the 50th anniversary of the adidas Superstar at JD Sports, the brand wanted to celebrate collective creativity and the power of teamwork. Andpeople were tasked to develop a campaign for the Australian market, and highlight some of local teams making real change.

Space between converse customisation 2019 30

Space between converse customisation 2019 13

Superstar 2020 was a story behind Australian hip-hop, as told by the teams that were responsible for its growth and proliferation. This includes not only the artist, but the agents, photographers, directors, DJs and the community at large.

Space between converse customisation 2019 1

Space between converse customisation 2019 6

Featuring the likes of Manu Crooks, B Wise, Creed Tha Kid, Ziggy, OGM Gang, Hoodzy, Sauti Systems & K-Sera.

Space between converse customisation 2019 6

Space between converse customisation 2019 6

Space between converse customisation 2019 6

Space between converse customisation 2019 6

Space between converse customisation 2019 6

Space between converse customisation 2019 6

Andpeople Director: Andrew McDade
Andpeople Creative: Alex Wu-Kim
Andpeople Designer: Trav Leslie
Production Company: Entropico
Director: Gabriel Gasparinatos
DOP: Tom Black
Producer: Tim Burnett
Creative Consultant: Ziggy Annor
Producer: Tim Burnett
Photographer: Imogen Wilson
Stylist: Imogen Wilson
Assistant: Jazel Jovic
PA & B-cam: Don Parkinson
Sound Recordist: Oliver Dibley
Sound Design: Stuart Melvey
VFX: Jonathan Guyader
Additional Footage: Leo Harunah