Local Supply, 'For Locals Everywhere'
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'For Local's Everywhere' celebrated the foundation and philosophy upon which the brand was built – that of inclusivity, diversity and creative expression. Four incredible talents were brought together; synchronized swimmer Olia Burtaev, musicians Ecca Vandal and Genesis Owusu, and chef of Acme - Mitch Orr. All brought together to tell their personal stories the collectives they belong to, and what being a 'local' truly is all about.

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Shot in four local spots in Sydney - The Old Clare, Tatler Bar, Acme & The Record Store - the campaign paid homage to the communal aspect of the brand, being a core element of its DNA. Imagery, casting & creative direction by Every Last Second

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The campaign came to life through out-of-home media, supported with an extensive digital promotion that incorporates the brand’s summer look book, social content, videos, native editorials, competitions and ongoing customer activations.

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Local Supply - Alexander Wu-Kim & Sean Satha

iManifest - Joanna Pretyman & Laura Colontonio

Producer - Crater Director - Simon Morehead

DOP - Louis Brandt

1st AC - Ed de Carvhalo

2nd Ac - Brooke Morehead

Editor - Louis Brandt

Sound Design - Jonny Higgins

Colourist - Matthew Campbell

Title Track - Genesis Owusu 'Drive Slow'