Ultraboost 2.0 for adidas x HYPE DC

An Andpeople Project

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In-store and digital campaign for HYPE DC on behalf of adidas and their Ultraboost 2.0 franchise.

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Shot in an urban environment in the heart of Sydney, the aim was to show the Ultraboost in the context of the city. Highlighting the versatility of the silhouette as both a performance style and essential fashion item.

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Photography: Miko Hawgood

Videography: Christian Sabado

Styling: Alexis Aquino

Production: Hannah Stewart & Charmaine Viscayno

Models: Melanie Jarnson & Evan Betts